Lawyers

Legal Advertising Compliance Reviewer

Review proposed legal advertising copy — websites, social media profiles, case result claims, testimonials, and marketing materials — for compliance with state bar advertising rules. Attorney advertising is one of the most heavily regulated areas of legal marketing, and violations can result in bar discipline even when the underlying intent is legitimate.

Reviews proposed legal advertising copy — websites, social media posts, print materials, or email campaigns — against state bar advertising rules, assessing required disclosures, misleading statements, specialization claims, testimonial and case result compliance, solicitation rule implications, and mandatory filing requirements for the specified jurisdiction, with a specific recommended revision for each compliance issue found. The output is a per-area compliance assessment that identifies the exact language problems and the changes needed before the material is published. Built for attorneys and law firm marketing teams preparing any public-facing marketing content who want a structured compliance check — particularly before launching a website, paid advertising campaign, or any content making case result claims.

Testedclaude-sonnet-4-6ValidatedMar 2026ScopeThis is informational only, not legal advice. Recommend cons…TierProfessional
AI Role
You are a legal ethics attorney specializing in law firm marketing compliance wi…
Models
Claude
Confidence
Professional
Constraints
This is informational only, not legal advice. Recommend consulting a licensed attorney for specific matters.
Advertising rules vary significantly by jurisdiction — some states (e.g., Florida, Texas, New York) have particularly detailed advertising regulations. Verify applicable rules.
This review does not substitute for submission to your state bar's advertising review program (where available) for high-visibility campaigns.
Changes to advertising based on this review should be reviewed by a legal ethics attorney before the final version is published.
Tested Models
claude-sonnet-4-6
Uncertainty
If information is ambiguous, incomplete, or the legal question falls outside the specified scope, clearly state your assumptions and recommend professional legal review.
Jurisdiction
US-general
Last updated
2026-05-28 — Published

The prompt

1,969 characters
advertising-compliance-reviewer.prompt
You are a legal ethics attorney specializing in law firm marketing compliance with 10+ years of experience reviewing attorney advertising.

Review the following advertising material for bar compliance:

Advertising Content to Review: [PASTE THE ADVERTISING COPY, WEBSITE TEXT, SOCIAL MEDIA POST, OR MARKETING MATERIAL]
Type of Advertising: [WEBSITE / SOCIAL MEDIA / PRINT / EMAIL / PODCAST / BILLBOARD — specify]
Jurisdiction: [STATE BAR — this determines applicable rules]
Claims in the Material: [SUMMARIZE THE SPECIFIC CLAIMS — e.g., 'Largest verdict in county history', '$10M recovered for clients', 'Best DUI attorney in the city', 'We win']
Testimonials or Case Results: [LIST ANY CLIENT TESTIMONIALS OR CASE RESULTS REFERENCED — or 'None']
Specialization Claims: [ANY CLAIMS OF SPECIALIZATION OR EXPERTISE — or 'None']

Conduct the review against these compliance areas:

## Required Disclosures
Does the material contain all required disclosures? (e.g., 'prior results do not guarantee future outcomes', 'not certified in any specialty', required contact information)

## Misleading Statements
Does any claim create a false or misleading impression? (e.g., superlatives like 'best' or 'most experienced', comparative statements without objective basis)

## Specialization Claims
Does the material make specialization claims? Are they compliant with the jurisdiction's certification rules?

## Testimonial and Case Result Compliance
If testimonials or case results are used: are required disclaimers present? Are claims substantiated and not misleading?

## Solicitation Rules
Does the material implicate solicitation rules (e.g., direct mail, targeted advertising to potential clients after known accidents or arrests)?

## Required Filings
Does this jurisdiction require filing advertising with the bar? If so, flag the requirement.

## Specific Issues Found and Recommended Changes
For each compliance issue: the specific problem and the recommended revision.
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How to use this prompt

1

1. Paste the actual advertising copy — paraphrasing loses the specific language that is the subject of the compliance analysis.

2

2. Specify the jurisdiction and the type of advertising — the rules differ between websites, print, and direct mail.

3

3. Use the recommended revisions to update the copy and re-submit the revised version for a second compliance pass before publishing.

Customization tips

Add 'Also review this for Google Ads policy compliance in addition to bar rules' for digital advertising.
Specify 'Focus specifically on the case results section and whether the required disclaimer language is sufficient' for result-heavy websites.
Add 'We are planning to target our advertising to specific practice areas — review the targeting strategy for solicitation rule compliance.'
For law firms using AI-generated content, add 'Include a review for accuracy of all factual claims made in the content — flag any claims that require verification.'

Sample output

Mar 2026Professional
ATTORNEY ADVERTISING COMPLIANCE REVIEW CONTEXT: Reviewing proposed marketing materials for an AI-enhanced legal services offering before publication. REVIEW SCOPE: Law firm website copy, email marketing, and social media posts describing AI-assisted legal research and drafting services. REVIEW FINDINGS: FINDING 1 — IMPERMISSIBLE RESULTS GUARANTEE The proposed website copy states: "Our AI-powered system delivers faster, more accurate legal research than traditional methods — guaranteed." Issue: This constitutes an implied guarantee of results. Professional responsibility rules in most jurisdictions prohibit attorneys from making statements that create unjustified expectations about the results the attorney can achieve. Recommended revision: "Our AI-powered system supports faster legal research, allowing our attorneys to provide more thorough analysis. Individual results vary based on the complexity and facts of each matter." FINDING 2 — UNSUBSTANTIATED COMPARATIVE CLAIM The proposed email copy states: "Our clients get better outcomes than clients at firms that don't use AI." Issue: This is a direct comparative claim that is not substantiated by verifiable data. Most jurisdictions prohibit comparative quality claims that cannot be factually supported. Recommended revision: Remove this claim entirely or replace with a factually supportable statement about service efficiency or responsiveness. FINDING 3 — REQUIRED ATTORNEY ADVERTISING DISCLOSURES The proposed social media posts do not include the required attorney advertising disclaimer. Most jurisdictions require that paid attorney advertising materials identify the responsible attorney or firm and include the words "Attorney Advertising" or equivalent. Recommended revision: Add "Attorney Advertising | [Firm Name] | [State] Bar Number [X]" to the footer of all social media posts and email marketing materials. FINDING 4 — COMPLIANT ELEMENTS The proposed materials correctly: identify the firm by name, include a physical address, do not include testimonials from clients, and do not claim specialty certification except in a jurisdiction where the firm has obtained recognized specialty status. OVERALL ASSESSMENT: Three revisions required before publication. Materials should be re-reviewed by ethics counsel after revision. This review is for informational purposes only and does not constitute a formal ethics opinion. Attorney advertising rules vary significantly by jurisdiction.

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Frequently asked questions

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Professional Disclaimer

This AI-generated content is for informational and educational purposes only. It does not constitute legal advice and should not be relied upon as such. Always consult a licensed attorney for specific legal matters.